BIO

Daniel is a design leader who focuses on crafting valuable experience for people. From his study at OCAD to his ten plus years of art directing at various advertising agencies, Daniel understands that design must be both purposeful and beautiful. In 2009 Daniel springboarded into user experience design working as a user experience designer consulting on household brands such as Johnson and Johnson, MasterCard and Merck. Today, Daniel is leading a group of dedicated designers at Cineplex to bring better digital experience to movie lovers.

DESIGN PRINCIPLES

BE SIMPLE

Refine and reduce,
until only the essence remains.

HAVE PASSION

Love your work, Love your team and love your users

BE PERSISTENCE

Do your best this time,
then do better the next time.

"I do the same thing over and over, improving bit by bit. There is always a yearning to achieve more. I’ll continue to climb, trying to reach the top, but no one knows where the top is."

~ Jiro Ono

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