BIO
Daniel is a design leader who focuses on crafting valuable experience for people. From his study at OCAD to his ten plus years of art directing at various advertising agencies, Daniel understands that design must be both purposeful and beautiful. In 2009 Daniel springboarded into user experience design working as a user experience designer consulting on household brands such as Johnson and Johnson, MasterCard and Merck. Today, Daniel is leading a group of dedicated designers at Cineplex to bring better digital experience to movie lovers.
DESIGN PRINCIPLES


