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BIO
Daniel is a visionary design leader whose journey through art direction and user experience spans prestigious advertising agencies and transformative roles at Cineplex. He has passionately contributed to groundbreaking startups like Lifie and Devhaus, bringing innovation to life.
Today, as the Director of Global DesignOps at Sun Life, one of Canada's foremost insurance companies, Daniel exemplifies the fusion of creativity and business acumen on a global stage. His story inspires us to embrace challenges, innovate fearlessly, and create meaningful experiences that resonate worldwide.
DESIGN PRINCIPLES



BE SIMPLE
Refine and reduce,
until only the essence remains.
HAVE PASSION
Love your work, Love your team and love your users
BE PERSISTENT
Do your best this time,
then do better the next time.

"I do the same thing over and over, improving bit by bit. There is always a yearning to achieve more. I’ll continue to climb, trying to reach the top, but no one knows where the top is."
~ Jiro Ono
Let's Chat
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